Mobile app usage has continued to grow year-over-year, with audiences increasing by 31% in 2020. However, the hard truth is that the majority of users (around 90%) will churn within 30 days of downloading an app. The good news is that a strong push notification strategy can help improve retention and engagement rates. To help with this, we’ve compiled seven mobile engagement statistics from various studies and benchmark reports that can enhance your mobile marketing strategy and improve your app’s KPIs.

1. Implementing a push notification strategy can increase app retention rates by up to 190%. Brands that aren’t already using push notifications can see a significant increase in their 90-day app retention rates by implementing push messaging.
2. Sending push notifications to new app users within 90 days is crucial for app retention. If you don’t send push notifications to new users, you risk wasting up to 95% of your acquisition spend. In a benchmark study, 30% of Android users and 15% of iOS users did not receive any push notifications within 90 days after their first open, and only 5% of these users continued to use the app in the following 90 days.
3. Getting users to opt-in to push notifications can significantly improve retention rates. In fact, users who opt-in to receive push notifications have a retention rate that is almost double that of those who do not opt-in. Our 2021 Push Notifications and Mobile Engagement Benchmark Report provides insights on how your opt-in rates compare to your competitors, and our blog post on 10 tips for getting the opt-in can help you improve your rates.
4. Sending high-value notifications can increase retention rates by 3-10 times. However, it’s essential to avoid over-messaging customers and identify which notifications will keep them engaged. Our Push Notifications and Mobile Engagement 2021 Benchmark Report can help you evaluate your messaging frequency compared to your competitors, and our guide on the types of push notifications you should be sending can inspire your next high-value message.
5. Rich push notifications can increase direct open rates by up to 56%. Brands like USA Today, Khaleej Times, and KFC use rich notifications to generate higher performance over their regular push notifications.
6. Providing personalized mobile messages is crucial for customer experience, with 52% of consumers considering switching brands if they don’t receive personalized messages. Consumers demand personalized and contextual messages because they provide more value. In fact, 77% of consumers have chosen, recommended, or paid more for a brand that provides personalized service or experience.
7. Combining push notifications with a message in the Message Center can increase read rates by up to two times. Message Center provides unparalleled ability to reach app users, making it a crucial tool for engaging your most valuable customers.

By implementing these mobile engagement strategies, you can significantly improve your app’s retention and engagement rates. If you’re ready to get started with personalized mobile messaging for your app users, or you’re interested in exploring other ways to increase mobile engagement, please feel free to contact us anytime for help.